MUMBAI: The content deal with Star India has helped Hathway Cable & Datacom to structure a higher-priced base pack for its digital cable TV subscribers, a top executive of the company said.
According to the agreement, Hathway Cable & Datacom will carry two of Star India’s sports channels on its base pack. Migrating from the reference interconnection offer (RIO) model, the fixed-fee contract between Star India and the multi-system operator (MSO) runs through to next December.
“We have...
Content deal with Star helped Hathway structure new packaging to lift ARPU
According to the agreement, Hathway Cable & Datacom will carry two of Star India’s sports channels on its base pack. Migrating from the reference interconnection offer (RIO) model, the fixed-fee contract between Star India and the multi-system operator (MSO) runs through to next December.
“We have...
Content deal with Star helped Hathway structure new packaging to lift ARPU